Pixar intro custom6/7/2023 Pixar studio gates in Emeryville, California. Coincidentally, 1986 was also when Steve Jobs hired Paul Rand to design the NeXT logo. The brand name is a made-up noun, like Kodak or Xerox, and was originally invented to name the Pixar Image Computer. Seven years later, in 1986, Steve Jobs bought the Computer Division from George Lucas, establishing the 40-person team as an independent company, Pixar. Based in Emeryville, California, just across the Bay Bridge from San Francisco, the American animation studio came to life in 1979 when George Lucas recruited Ed Catmull from the New York Institute of Technology to head Lucasfilm’s Computer Division.
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